As a small business, it can feel daunting to reach out to retailers. But, it doesn’t have to be. Putting yourself out there with a variety of both ecommerce and brick-and-mortar stores means finding customers far beyond your reach.
Here, the team at CREOATE has shared their top tips for reaching out to retailers about stocking your products (and shopping them wholesale on CREOATE!).
Tip No.1: Practice your pitch
A great pitch tells a story, so establish yours. Really think about what makes your brand unique. List out your USPs, and think about why the brand came about. What is your background, as the founder?
Once you’ve got that part covered, start thinking about your brand in relation to the retailers you’re pitching to. Why would your products work well on their shop floor? Share insights into your target market and demographic breakdowns and how it compares to theirs. Show them you understand your competition, and what you will bring to the display table.
Tip No.2: Pick up the phone
It can take up to 10 contacts, if not more, to convert a cold lead, so pick up that phone. This goes to both brands and retailers. Speak with conviction, but don’t be pushy. Offer to call back at a more convenient time or request an email address if the retailer you call isn’t able to chat for long. Mention your brand name clearly and mention where they can find your products.
Tip No.3: Namedrop where you can
When you pack orders, include mention of your social profiles and your CREOATE store. Tag us in your posts on social media to signal that you sell with us. Do this on Linkedin, Instagram, Facebook — wherever your brand has a presence. Announce on your social channels when you add new products to your CREOATE store, or when you’re running any CREOATE-specific promotions.
We love to share and feature our brands on our social channels and on our blog, so tagging us keeps you visible to our team and to any retailers looking for new brands to stock in their stores.
Tip No.4: Prospect local retailers
Use Google Maps to search and locate retailers nearby that share your values and who seem like a good fit for your products. Gather them together in a contact list and consider reaching out via email, call, or in person. If you do opt for an in-person meeting, be sure to pass this by them first, as arriving unannounced could end with you catching them at a bad time.
When you reach out to them, be sure to not only introduce yourself and your brand as mentioned above, but that you sell through CREOATE. Emphasise that in signing up, they will have access to exclusive offers and perks, and doing so is completely free. Encourage them to sign up to your newsletter if you have one, too.
Tip No.5: Drive traffic to your CREOATE store
As well as prospecting new retailers to work with, you want to encourage awareness of and direct your current retailers and contacts to your CREOATE store. You can do this by using our widget on your website. If you have a wholesale section, placing it here will alert retailers that you trade on CREOATE and give them a direct link to your store.
Create QR codes to include on any marketing collateral, including anything you pack into orders or give away at trade shows.
Tip No.6: Ensure your CREOATE store is fully optimised
When reaching out to retailers to join CREOATE and shop your store, you want to ensure you’re putting your best foot forward. Give them the best possible first impression by enhancing their user experience. You can do this by making sure your store is fully stocked, of course, but also by tagging your best-selling products, including multiple images of each product, and having written engaging store and product descriptions.
An example of a well-optimised CREOATE store is as follows:
1. High-quality images: A high-quality store banner showcasing your products visually introduces your brand to anyone visiting your shop. Make sure you also upload a profile image so retailers can put a face or logo to the brand name. Whether it's of you, as the maker of Neve's Bees has done here, or your brand logo — stores with banners and profile images appear more trustworthy and professional to potential customers. One thing to keep in mind however, is if your logo is text-based, it's unlikely to display as well due to the size of the roundel. In this case, consider using a product or maker image, or your brand initials.
2. Engaging store description: Your store description doesn't have to be long, but it has to give some insight into your brand. At a glance, Neve's Bees' description tells us where the brand is based, what kind of products they make, that it's a family business, along with their USPs and values. All this in 59 words. Short, simple, and to the point.
3. Highlighting best-selling products: At a glance, potential customers can see your most popular products and decide what to invest in first without having to scroll through rows and rows of products.
4. Setting up product categories: Product categories save customers time and effort, and improve their user experience when browsing your store. Not all of your products may be relevant to what they would like to stock, so filtering by category will make finding the products they want to add to their basket much easier.
For more tips on optimising your CREOATE store, check out our guide here.
If you build it, they WILL come
Trust us, just by selling with CREOATE, you’re reaching thousands of retailers based all around the UK, Europe, and the US. Joining the platform is the first step, and reaching out to get retailers on board is the next.
We hope these tips help you get some way to building up your CREOATE customer base and contacts list. For more tips and advice on selling with CREOATE, explore our blog today.