As a small business, it can feel daunting to reach out to retailers. But, it doesn’t have to be. Putting yourself out there with a variety of both ecommerce and brick-and-mortar stores means finding customers far beyond your reach.
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We're passionate about helping more independent businesses thrive. That's why we’ve compiled everything we know about how to sell wholesale in this handy guide.
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It’s a competitive space out there for brands in the ecommerce space. Whether you’re selling direct to customers or wholesale, standing out in your corner of the internet has become more important than ever.
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So you’ve got a product idea. Like many entrepreneurs before you, you may be wondering how on earth to make this a reality.
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Whether across B2C or B2B, buyer behaviour is changing. It’s been happening for a while, and has only been accelerated by the COVID-19 pandemic. Regardless of sector, Ecommerce is booming, with shoppers opting for online shopping more than ever before. In 2019, retail generated £60.4 billion, with the wholesale sector ranking first in the UK for 3 consecutive years, with 214.7 billion generated in 2019 alone.
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In a recent report by Ofcom, it was revealed that 64% of Britons browse headlines online weekly, while 35% cite social media as a place they regularly get their news.
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So, you’ve decided to sell wholesale. Perhaps you already have a niche and are looking to expand your product range, or maybe you’re just starting out on your wholesale journey.
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Wholesale today looks very different to the way it did 15 or 20 years ago. Where once trade shows reigned supreme, or you needed to work with a wholesale distributor to make connections, today more people are connecting and finding their audiences via online marketplaces and social media.
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Evolve Botanica began in the wild woods of Pennsylvania, where a young girl raptly studied all the flora, and fauna that her grandmother taught her. With a focus on combining plant-based skincare with modern chemistry, the company began in earnest over 18 years ago.
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So, you want to start selling wholesale. Whether you’re making or sourcing your products for resale and wholesale purposes, one of the most important steps is determining your pricing strategy to make it all worthwhile. There are a few things you’ll want to keep in mind, which we’ve broken down into the following sections below.
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