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Summer 2024: Top Retail Trends to Look Out For


As time ticks on and we find ourselves nearing the end of the first quarter of 2024, with days getting longer and the tentative first signs of spring beginning to appear, it’s time to think ahead to warmer days and seasonal shifts within the retail landscape.

Just as in nature, trends are cyclical. We already brought you our lifestyle and fashion trend predictions for 2024, but this time we’re focused on retail trends for the summer. So, what can we expect to see being popular in the retail sphere over the coming months?


Paris chic

With the 2024 Olympics taking place in the global capital of fashion this year, thousands of sports enthusiasts and tourists alike will flock to the streets of Paris this summer. So too, will the many fashionistas taking inspiration for their summer wardrobes.

When it comes to what summer fashion trends to expect, think vintage and classic Parisian-inspired style. We're picturing nautical stripes, sleek and slimming silhouettes, scalloped edges, as well as minimal black, white and neutral styling. We’ve included inspiration from just some of CREOATE’s wholesale fashion stockists below.

paris-fashion-trend-2024 Available to purchase wholesale from Love My Style on CREOATE

fashion-trends-2024Available to purchase wholesale from J.KWAN on CREOATE


Available to purchase wholesale from Yanki on CREOATE


Sustainable & natural homeware

sustainable-wooden-cutleryAvailable to purchase wholesale from Esen Woodcraft on CREOATE

Sustainability and natural materials are growing in popularity across many industries. More than just a lifestyle trend, consumers are becoming more quality-conscious regarding the materials they wear on their bodies, as well as those they display in their homes. This summer, we’re expecting to see a continuation of this homeware trend, with more and more natural elements finding their way into living spaces everywhere. 

eco-friendly-razorAvailable to purchase wholesale from FLON on CREOATE

Our sustainable wholesale homeware collection is a great place to seek out inspiration for your next stock-up if this is something that your shop shelves and window displays are missing.

eco-friendly-water-bottleAvailable to purchase wholesale from Kept for Life on CREOATE


Style that’s written in the stars

summertrends10-minAvailable to purchase wholesale from Hey Harper on CREOATE

You may (or may not!) have noticed in recent years that customers have gone starry-eyed for all things astrological. Perhaps uncertain times have drawn people to this age-old superstition as a form of lighthearted comfort and guidance, or maybe it’s just another fun way of seeking out personalisation in a retail landscape oversaturated by an abundance of choice.

summertrends8-minAvailable to purchase wholesale from Turtle's Soup on CREOATE

Whether it’s accessories, homeware, or fashion — astrology is everywhere! Allow your customers to display their star sign with pride on everything from jewellery, stickers, greeting cards, and more through our selection of wholesale astrology products and spiritual supplies on CREOATE.


Home beauty treatments

LED-Mask-SkincareAvailable to purchase wholesale from OLIVIEREWILSON on CREOATE

With costs increasing, many consumers are taking self-care into their own hands, with varying results. Increasingly, there’s a growing curiosity for more unique and unusual wellness trends. LED light therapy for the skin, as seen below in OLIVIEREWILSON’s LED Glow Mask (available to purchase wholesale on CREOATE), as well as micro-needling, facial therapy, gua sha and more are just a few emerging methods in a growing trend for innovative and results-backed skincare.

Being able to enjoy such treatments in the comfort of your own home is another level of luxury, and one that feels increasingly more attainable to many consumers than a day trip to the spa. That, and having access to the skincare and beauty tools to use regularly makes for more lasting results. Stock up on the summer’s hottest skincare tools wholesale on CREOATE today.


Childish fancy

hair-bowAvailable to purchase wholesale from LOST PATTERN NYC on CREOATE

Think nostalgia pieces, embracing our inner child with cuteness and whimsy. Ribbons and bows, cartoon characters, playful prints and sequins, tassels — the joy is in the details with this fun-loving trend.

daisy-ringAvailable to purchase wholesale from Sunshine Lane on CREOATE

See this fashion trend smattered across everything from homeware and clothing as we all collectively yearn for simpler times, and embrace the joy there is to be found in the little details.


Sheer fashion

strawberry-socksAvailable to purchase wholesale from Ellison+Young on CREOATE

Spotted on the red carpet at many a prestigious occasion of late, the sheer power of transparent clothing cannot be ignored. Like it or love it, this breezy trend is being seen across everything from skirts, to tops, and stunning event dresses.

summertrends15-minAvailable to purchase wholesale from LiliesKiss on CREOATE

Stock up on on-trend pieces for your summer collection with brands like Sheer Trend, Q2, Ellison+Young and more wholesale on CREOATE today.


Stock up on summer fashion trends today

Hopefully the above has given you a little inspiration on which retail trends to invest in for your summer inventory. You know your brand and customers best, but if there's a chance that some of these trends might align with your retail offering, why not give some of them a go?

If you're interested in keeping up-to-date with retail trends throughout the year, follow us on Instagram and Facebook for more trend reports and brand round-ups to keep you clued in on the hottest new brands and trending products on CREOATE.

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