New In: Meet 6 New Female-Founded Brands

Posted by Hannah on Mar 9, 2022 2:44:20 PM

At CREOATE, we are lucky to have a community full of entrepreneurial and brilliant women. This month’s new in roundup is dedicated to championing some of the new female-founded brands to recently start selling through CREOATE.

With around 100 new brands applying to join CREOATE each week, and the majority of them being female-founded, picking just six to spotlight was no easy task.

Here’s where you can catch all our new brands as they arrive. 

1. Now What Napkins

Based in: London, UK

Shop wholesale: Now What Napkins

Like over two million others in the UK in 2020, due to a double lung transplant in 2017, Pippa — founder of Now What Napkins —  was asked to shield because of the COVID-19 pandemic. 

Making the best of a bad situation, she set up a new business — Now What Napkins — creating unique tie dyed cotton napkins from her kitchen in Battersea, London. Since then she’s teamed up with others on international collaborations, featured in a cookbook editorial, won praise from some lovely individuals and sent napkins and other products all over the world. 

The name Now What Napkins, is a spin off from Now What Can I Eat? a website and social community that Pippa set up in 2017, which continues to grow to this day. At the heart of Now What Napkins’ products is a love of good food, hosting and eating together with friends and family.

2. London Wild Flower 

Based in: London, UK

Shop wholesale: London Wild Flower

Nikki founded London Wild Flower in 2017. It started with pottery classes — ‘Crafternoon Teas’ — held in Nikki’s studio, and the at-home pottery kits followed after a member of one class asked if she could buy some tools. 

Throughout the pandemic, the kits came into their own as many people discovered ‘the joy of pottery’ in lockdown. The kits provide all the tools your customers need to get creative with clay, including a whole booklet of advice from Nikki on how to build your first creations. 

3. Brit Botanics

Based in: UK

Shop wholesale: Brit Botanics

Brit Botanics was founded in the Covid-19 pandemic, when its founder had to temporarily close down her beauty business. 

The name is a nod to the founder’s belief that we should be using ingredients which are as locally sourced as possible, something she strives to achieve within her own products wherever possible. 

Brit Botanics’ hero product is the aptly named, multipurpose Hero Healing Balm; customers report amazing results on their lips, on their face as an overnight mask, on eczema patches, and on dry hands and feet. The calming lavender scent is always a big hit. 

4. Lux Beauty Club Botanicals 

Based in: Florida, USA

Shop wholesale: Lux Beauty Club Botanicals

Lux Beauty Club Botanicals is a female founded, Hispanic owned brand creating simple ingredient supplements for women’s health and wellness. Its Beauty Fruities Gummy range was researched and formulated by a team of registered nurses to nourish, heal and strengthen women’s bodies.

5. Another Studio 

Based in: London, UK

Shop wholesale: Another Studio

Another Studio is a plant loving, design company from London specialising in plant animal decorations, houseplant accessories, terrarium trinkets and plant care. 

Another Studio began in 2010 on founder Aimee Furnival’s kitchen table, and now has an all-female team of five (plus Stanley the sausage dog). Tapping into our collective love for plants, Another Studio has created a set of truly unique (and very giftable) products. 

6. Ammil Design LLC 

Based in: Texas, USA

Shop wholesale: Ammil Design LLC

‘From the beginning Ammil was created to inspire all of the incredible women out there.’

Texas-based founder Ammil creates unique jewellery formed of dried plants and flowers suspended in resin. A TikTok and Instagram sensation, she handmakes each and every product in the Ammil Design LLC catalogue by hand. 

Tags: Meet the Maker


Written by Hannah

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