Cross-Border Business & the Chemistry of Skincare With Jennifer Tice

in Meet the Maker, Selling Wholesale May 4, 2022

Evolve Botanica began in the wild woods of Pennsylvania, where a young girl raptly studied all the flora, and fauna that her grandmother taught her. With a focus on combining plant-based skincare with modern chemistry, the company began in earnest over 18 years ago.

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How to Future-Proof your Brand

in Growing a Business, branding, future Apr 13, 2022

When you ask global leaders about the future of business, you might often hear responses that involve the words “crypto,” “metaverse,” or “NFTs.” While this might be true, it doesn’t exactly help retail store owners or independent brands practically plan for the future on the scale of a small business. So, in the spirit of forward-thinking, we asked some members of the CREOATE community, as well as some of our very own team members, for advice...

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Key Insights from Our Trends in Retail Discussion

in Trends Mar 15, 2022

Trends come and go, but your store’s identity and personality never fades. A tricky balance between wanting to keep up to date with what’s in style within the industry, in terms of customer service, products, and technology, but also stay true to the core of your business, trends have been a topic of conversation as long as retail has excited. So while we have questions, we also have answers. 

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