Search engine optimisation (SEO) is essential for any website or online business looking to rank high in search engine results pages (SERPs). One critical aspect of SEO is backlinking, which refers to getting other websites to link back to your site. In this guide, we will discuss the benefits of SEO backlinking for beginners and small business owners.
Improves website ranking
Backlinks are a key factor that search engines use to determine the authority and relevance of a website. Consider them like a vote of confidence! When other websites link to your site, particularly those with a high domain authority (DA), search engines interpret this as a favourable endorsement of your website. The more high-quality backlinks you have, the more likely it is that search engines will consider your site to be a credible and valuable resource, leading to higher organic search rankings. However, bear in mind that this is not an overnight process, and requires patience, as well as prolonged monitoring and outreach to see results.
Increases website traffic
When another website links to your site, it provides a path for their audience to find your website, too. This can lead to an increase in website traffic, which is essential for small businesses looking to attract new customers. This is why it's crucial to ensure the backlinks you gather are relevant to your audience, and relate back to your website in a way that makes sense.
Gathering backlinks without properly vetting the websites linking to you — such as untrustworthy or spammy sites — can actually lower your DA, and see your bounce rate go up. When you attract the right audience, the visitors coming to your site from backlinks are more likely to be interested in your content or products, resulting in higher engagement rates and conversions.
Builds brand awareness
Another great thing about backlinks is that they can help you build brand awareness. They do this by exposing your brand to new audiences, as mentioned above. Certainly, if your website is linked to by a popular blog or website, it can increase your visibility and credibility with their audience, whilst also establishing credibility with your target audience. When high DA websites link to your site, it signals to potential customers that your site is a reliable and valuable resource, helping to build trust with potential customers, and making them more likely to choose your brand over others.
Since backlinks are a kind of endorsement, they're a great incentive to ensure the quality of your content is up to scratch. Backlinks also help improve your social proof, signalling trust, value and popularity within your industry. Trust is a crucial component to acquiring and converting potential customers, so remember this when acquiring your backlinks.
Creates networking opportunities
The mere practice of outreach for backlinking is a great way to build connections and network with other businesses and brands. This can lead to all kinds of opportunities for further business growth, including partnerships, collaborations, and more.
An effective SEO strategy
By now it should be pretty clear that acquiring high-quality backlinks is an essential component of any effective SEO plan. Alongside other SEO tactics such as keyword planning and optimisation, meta-tagging, and more — backlinking is another tool in your kit when it comes to driving organic traffic and new leads to your website. To learn more about how you can use SEO to grow your business, we cover the basics of SEO for ecommerce in our handy guide.
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