“How can I get my products more visibility?”
It’s a question we get a lot here at CREOATE. So we’ve put together some of our top tips for giving your products the best chance at success — both during the setup process, and beyond.
Unsure on some of your product settings? Skip to part two for a detailed breakdown of what each one means.
When it comes to selecting the best category for your products, choose the one that’s most specific. So if you’re selling a tablecloth, put this in Tablecloths & Napkins, rather than the ‘parent category’, which is Home & Garden.
This means your products will appear in smaller, more specific categories (with less competition) as well as any bigger parent categories.
We have over 300 product categories on CREOATE, and we’re always reviewing the ones we have on offer, and adding new ones as needed, so you may find your products sometimes change categories as a result. It’s also worth double checking every few months that your products are still sitting in the most optimised place.
CREOATE Collections are curated product guides put together by our inhouse merchandising team, such as Gifts for Kids and Sustainable Stocking Fillers. CREOATE vendors aren’t able to add their own products to Collections.
A good product title is a specific one. It sounds basic, but anyone reading your product title should have a clear idea of exactly what your product is, without the additional context of photos, your store description, or the rest of your collection.
A rough formula to follow is:
There’s generally enough space for around 45-60 characters before your product description is cut off (as you can see in the third example here), although it’ll still appear in full on the product’s individual page.
These product titles from Windsock Press are concise, clear and effective
Clear product titles serve two purposes; they makes it easy for retailers to skim and understand your product when browsing, but they also mean your product is more likely to appear when someone searches relevant words in our search bar.
When we search ‘thinking of you card’, it’s not long before we hit a Windsock Press product
Let’s say a vendor specialises in seeds and growing kits. They sell a set of seeds which is designed specifically for attracting more bees and butterflies to your garden. The product name is ‘Bees and Butterflies’.
Without the context of the store page, this name is confusing. It also means the product won’t appear for searches around ‘seeds’ or ‘gardening’.
We see lots of good product descriptions (the field called ‘Long description’) on CREOATE. They tap into the benefits of the product, and cover the key need-to-knows.
This product description from UpCircle is lively, informative and compact
This description is 104 words long, and we wouldn’t recommend going much beyond 200 words as a max.
Don’t forget to include any key dimensions, weight or volume, too.
We think more product descriptions would be great if they kept in mind one simple thing; on CREOATE, you’re selling to a retailer, not the end consumer. And while it’s easier to keep descriptions the same for both, consider a few small tweaks to really appeal to your wholesale audience.
For example, you could mention:
Product descriptions do play a part in determining which products appear when a term is searched on CREOATE. So as with product titles, be sure to include key terms that will help identify your product.
Including keywords in your product description (such as the type of product, and the word ‘wholesale’) could also help your product rank for relevant searches typed directly into Google — although there’s a lot more competition to deal with there!
Nobody wants to risk stocking the wrong products. Adding the ‘bestseller’ tag to your key products will get them up to four times more visibility.
The eye-catching Best Seller tag, as seen on these Best Years products
How you conduct yourself as a vendor also influences how discoverable your products are, as it will affect how high they (and your brand in general) sit within a category.
There’s no big secret here — it pretty much comes down to:
Let’s quickly run through how to add a product to your CREOATE store, and what each of the settings mean:
To upload a new product, go into your Dashboard > Products, and click ‘Add Products’. You’ll then see this screen:
This is where you add the basic details of your products, and you can add details for multiple products at once in this stage (using one row per product). They’ll become a draft which you can then add more info to next.
Once you’re done, hit ‘Save’. And don’t worry — it’s easy to change all of this information later.
Need help figuring out pricing? Check out our guide to wholesale pricing to understand how to price your products, and what makes a good margin in your sector.
When you now go into the ‘Products’ section on your dashboard, you’ll be able to see all your new products as drafts.
And don't forget to press 'Save Product' once you're done!
To switch your product to live, you can either update the status to ‘Live” within the product itself, or easily toggle products between Live and Draft from your Products section:
You need at least five live products live for your store and products to appear on CREOATE. This doesn’t include product variants.
If you have any questions on setting up your store, uploading your products, or setting yourself up for success on CREOATE generally, take a look at our FAQ section to see if we’ve covered your question, or reach out to us on live chat (icon in the bottom right corner of CREOATE).
Not registered with CREOATE yet? Sign up now and start selling wholesale with us today.
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